Copywriter
Write the copy that turns audience into customers. Landing pages, sales pages, ad copy, email sequences, lead-magnet copy. Every word that has to convert is yours.
The Role
You write the words that make people buy. The Content Writer owns scripts. The Content Strategist owns the calendar. You own everything downstream of attention - landing pages, sales pages, email sequences, ad copy, lead-magnet copy, sales decks, partnership pitches. The audience is already there. Your job is to convert it.
This is the conversion seat. You sit at the intersection of marketing, sales, and brand.
What You’ll Do
- Write landing pages and sales pages for every KnowAI offer - Audit, Blueprint, DWY, and whatever launches next
- Own ad copy across Meta, Google, and LinkedIn - hooks, primary text, headlines, CTAs, variations for split-testing
- Write email sequences: nurture, sales, onboarding, re-engagement
- Write lead-magnet copy for the artefacts we hand out - headlines, intros, CTAs, and follow-up sequences
- Write conversion-focused IG and LinkedIn captions for posts that drive DMs, link clicks, or audit applications
- Write sales decks, proposals, and partnership pitches with the GTM and Brand Partnership Managers
- Run copy tests and read the data - which subject line opened, which hook converted, which CTA moved the needle
- Maintain a copy library of proven hooks, leads, CTAs, and frameworks
What we’re looking for
- Portfolio of conversion copy with measurable results - CTRs, revenue, open rates
- Strong command of the hook, lead, body, CTA framework and where copy actually breaks
- Data-driven - you let performance metrics shape the next draft
- Crisp, plain-language writing with zero tolerance for fluff or jargon
- Self-starter who builds a copy system and library, not someone waiting to be briefed
What You Bring
Must Have
- 2-3 years writing direct-response or conversion copy - landing pages, ad copy, email, sales pages in your portfolio
- Portfolio of copy that performed - conversion rates, CTRs, revenue moved
- Strong grip on the hook, lead, body, CTA structure
- Sharp instinct for voice - write the same offer five ways and pick the one that fits
- Comfortable reading performance data: open rates, CTR, conversion, CAC
- Crisp, plain-language writing - no fluff, no jargon, no copywriter-cosplay clichés
- Self-starter who builds copy systems, not someone who waits for a creative director to brief them
Nice to Have
- Background in B2B SaaS, infoproducts, or founder/operator audiences
- Experience writing across performance ads (Meta, Google) and brand-led copy
- Comfortable using AI tools (Claude, GPT) to accelerate drafting without losing voice
- Familiarity with Indian audience copy and rupee-denominated offers
- Background in journalism, comedy writing, or sales scripting
Above market pay, offered individually based on skill and experience. Skip the cover letter. Send us a landing page, an ad, or an email sequence you wrote, the numbers it hit, and a 60-second teardown of why it worked. Real beats résumé.
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