Ads Funnel Manager
Run paid acquisition end to end, from the first ad impression to the final conversion. Build the funnels that turn ad clicks into founder customers.
The Role
You own paid acquisition end to end. Planning, launching, and scaling campaigns across Meta, Google, and YouTube, building the landing pages and lead flows behind them, and owning every metric from CPL to ROAS. This is a full-funnel seat, not just a media-buying one.
We already have a strong social media community pulling inbound demand organically. Your job is to amplify that with paid.
What You’ll Do
- Plan, launch, and scale paid campaigns across Meta, Google, YouTube, and LinkedIn
- Build and optimise full funnels: landing pages, lead forms, thank-you flows, email and WhatsApp nurture sequences
- Run A/B tests on creatives, hooks, copy, offers, and CTAs
- Own funnel KPIs: ROAS, CPL, CAC, CTR, conversion rate - improve them week over week
- Set up retargeting, lookalikes, and segmentation built around our founder ICP
- Maintain accurate tracking, attribution, and reporting across every campaign
- Brief creative and content teams on winning hooks and angles
- Build automation and AI workflows to scale testing, reporting, and lead nurturing
What we’re looking for
- Proven track record scaling paid spend on Meta and Google
- Full-funnel thinker who optimises from ad to conversion, not just the click
- Experience with landing pages, A/B testing, and attribution tools
- Self-starter who builds dashboards and systems without being asked
- Comfort managing budgets profitably you've taken campaigns past breakeven
What You Bring
Must Have
- Hands-on experience running and scaling paid campaigns on Meta and Google
- Strong grasp of full-funnel performance optimise the whole path, not just the ad
- Experience with landing page builders, conversion tracking, and analytics tools
- Comfort with A/B testing, attribution, and reading funnel data
- Ability to manage budgets profitably while scaling past breakeven
- Self-starter who builds systems and dashboards, not someone who waits for templates
Nice to Have
- Experience in B2B consulting, SaaS, or creator-economy funnels
- Familiarity with CRM and email automation tools (HubSpot, Klaviyo, ActiveCampaign)
- Strong copywriting instinct - you can write the hook, not just brief it
- Familiarity with AI tools for creative testing, ad analysis, and reporting
Above market pay, offered individually based on skill and experience. Skip the cover letter. Send us a funnel you scaled, a ROAS chart you're proud of, or a campaign that took something past breakeven. Numbers beat narratives.
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